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Hutch and Nokia Localize SMS in India

November 15th, 2006

Hutch has tied-up with India’s most popular handset manufacturer, Nokia to provide SMS service in localized languages like Hindi, Marathi, Kannada, Gujarati, Tamil, Bengali and Telugu.

Hutchison Essar Ltd Chief Marketing Officer Naveen Chopra said,
We believe that communicating in one’s mother tongue is much convenient and lots of fun as it enables a person to be more expressive“.

Currently, over 30 Nokia phones are equipped to support nine Indian languages using this application.The customer can enable this application by sending text INDISMS to 123 and downloading through WAP link or by logging into PlanetHutch and clicking on the INDISMS line. The application itself is free of cost, though downloading the application would involve a minor charge, it said

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