Home > Uncategorized > Lee – from Blue Jeans to BlueCasting in Indian Malls

Lee – from Blue Jeans to BlueCasting in Indian Malls

November 21st, 2006

Lee, is going for BlueCast promotions to sell its Blue Jeans.
What is BlueCast – BlueCast is a process in which you use your Bluetooth enabled phone to receive mobile content.

Lee wants to promote this in Malls of Bangalore / Bengalooru and Mumbai. Malls will be the exclusive BlueCast zone and if you step into the mall and have a Bluetooth enabled phone, you will be given an option to receive the ad content and also a coupon to spend in the mall.

So the next time you are at a mall in either of these cities, be sure to watch a Blue ad and enjoy a FREE mobile coupon πŸ™‚

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