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Airtel kicks off ILD Rate War

May 22nd, 2007

If Reliance officials are busy releasing cheaper mobile handsets to penetrate into rural India hurting themselves of ARPUs. Bharti Airtel, exactly after 10 months has nearly halved the rates on its International calling cards from Rs 3.50 / Minute to Rs 1.99 / Minute to US and Canada. Available only to Airtel Mobile customers.

Bharti Airtel has also kicked off another battle to take RCOM head on by launching lifetime prepaid with an entry fee as low as Rs 495. Hutch and others have no choice but to reduce their rates as well.

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