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HomeShop18 + Rediff ‘s Localized Blogging

September 13th, 2007

Network18 group company, HomeShop18 has tied up with SBI Credit Card division to tap huge customer base of 3.5 Million users. This deal is significant because along with the SBI Credit Card statement every month, consumers will get HomeShop18 catalogue. They will also stand to benefit from the price discounts offered exclusively to them. Electronics Retailer- Tata Croma and Hypercity have already begun Catlogue shopping in India.

RediffiLand has enabled blogging in local Indian languages – Hindi, Gujarati, Marathi, Telugu, Kannada, Bengali and Malayalam. It is still not clear if Indians want to use their native languages on the web. BroadbandIndia has an excellent study on eBay’s classified site, Kijiji, being localized in Hindi and Tamil.

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