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HP Bids Adieu to Digital Camera Business

November 10th, 2007

HP in a strategic move has decided to exit the Digital Camera business. HP will no more manufacture, distribute or design digital cameras. The company rather wants to focus on its mission of Print 2.0 which involves home photo printing and online photo services.

HP will continue selling under its popular brand, but is actively seeking to license the design, develop and distribute the digi cams. At present HP is looking for an OEM partner to whom the business will be dumped starting in Q1-2008.

Print 2.0 will see major web integration and partnerships with various social networks as well.

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