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Matrimony Part of Nokia Catalog

November 3rd, 2007

Faced with immense competition from Apple’s iPhone in the Premimum mobile phones category, Nokia has realized that it cannot survive in price sensitive markets like India, once iPhone is officially launched.

Nokia executives seems to have changed the strategy to offer more services. They have launched a social networking initiative mosh and now Nokia Catalog bundled with Bharat Matrimony. Nokia Catalog is typically a service by Nokia where users can shop for ringtones, wallpapers, games etc. However, in the context of Bharat Matrimony, this catalog is a Java based application that will show cute and smart Indian brides on your phone. [Also Grooms ;-)] They will let you communicate via SMS or Call but depends on what the Lady has set her privacy options to.

Nokia should include this application in every Symbian-Java compatible phone [not just higher end phones] and let more users hop on to the internet dating and matrimony services. The duo most rope in mobile service providers and introduce cheaper tariffs for the love birds to communicate.

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