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Pre-Paid Gaming cards in India

November 6th, 2007

Mobile serice providers pioneered the concept of Pre-paid usage in India. Everybody wants to copy the same business model now. Zapak, IndiaGames and Games2Win are going retail to reach out to their core audience – Young and Tech-savvy consumers.

Zapak has tied up with Shoppers’ Stop, Future Group and Lifestyle. Hungama Mobile has forged an alliance with Cafe Coffee Day. All of them believe that this concept can be an instant success. With pre-paid gaming cards, it will be easier for them to use their pocket money towards gaming and they don’t have to have a Credit Card to BUY it online.

Zapak is launching its online pre-paid gaming cards across 20 states. By April next year the company plans to roll out 5,00 Zapak outlets. Zapak also has high end digital entertainment centers – Zapak Gameplex.

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