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e-Commerce in India Gaining Traction

June 13th, 2008

Online Shopping in IndiaApart from Internet Banking and Travel ticket booking, Indians have adopted internet for various other needs in their life from Bill Payment to ordering online movies for weekend. Travel related purchase dominates the Indian e-commerce.

Top 5 non-travel related products bought by Online Indians are,

  • Books / Magazines / Journal Publications – 38.4%
  • Apparel / Lingerie / Lifestyle Accessories – 30.6%
  • CD / DVD / Media – 28.9%
  • Movie Tickets – 28.9%
  • Computers / Mobiles / Laptops and Related Accessories – 26.4%

This is happening with mere 4.1 mn broadband users in a country of 1.1 bn. This means most of them are shopping from their Work desks, Cyber Cafes etc.

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