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Huawei, ZTE China SmartPhones Moving toward Premium & US market – CES 2013

January 11th, 2013

Huawei ZTE Luxury SmartPhones to USAAt the International Consumer Electronics Show (CES) in Las Vegas, we see key trend of Chinese SmartPhone Manufacturers Moving towards Premium Segment and the USA. Huawei and ZTE launched new flagship models with advanced features including 5-inch full HD (1080p) display and 13MP camera modules in order to enter the mid-range smartphone (above USD300) market globally.

ZTE said it has seen strong US smartphone shipment volume growth since the start of 2012. Its US share has reached about 5% in 3Q12 vs. below 1% a year ago.

Huawei D2 is a 5-inch full HD model based on Huawei’s proprietary chipset and has a 13MP camera. Huawei Mate is a 6.1-inch model Phablet, also based on its proprietary chipset. W1 is Huawei’s first Windows Phone 8 model.

ZTE Grand S is only 6.9mm thick and features 4G and slick design. Alongside Grand S, ZTE showcased its Nubia Z5, featuring 13MP camera and 5inch screen.

The following Chart Shows the Side by Side Comparison of Huawei Ascend D2 Huawei Ascend Mate Huawei Ascend W1 ZTE Grand S ZTE Nubia Z5 Huawei-ZTE-Phones-CES-2013

Chinese Expect LTE & Cloud as Next Battleground
There was more CES participation by senior management of Chinese OEMs this year, with an increased level of marketing and new-product launch events. They were of the opinion that current strategies aimed at product differentiation using advanced components may reach a limit soon, since quad-core processors, 5-inch full HD displays and 13MP cameras are already approaching human limits in how people can perceive images. They expect competition in high-speed communications technology LTE and better user experience via cloud based services to be the next battleground.

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