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Social Platforms – How Twitter Compares with Facebook ?

December 22nd, 2014

Twitter Facebook User ComparisonPeople around the world have migrated to mobile apps as a primary way in which they consume media, communicate with friends and family, play games, and shop – among other things. There are approximately 1.8bn users worldwide of mobile apps, and the market is still growing at a meaningful rate. Social media and messaging apps represent two of the most actively used categories of apps. Twitter is today one of the largest social platform with global users & so also is Facebook.

Facebook vs. Twitter on Various Parameters
Management
In addition to still having its founder as CEO and chief visionary, other members of sr. mgmt like Sheryl Sandberg (COO for 6 years) have been in leadership roles for several years.
Twitter’s inconsistent executive leadership and more recent management turnover creates uncertainties.

Users/Reach
FB has 1.3bn MAUs worldwide, and this is growing 162mn or 14% y/y. 204mn are in the U.S. + Canada, 410mn in Asia. 1.1bn are mobile MAUs.
TWTR has 271mn MAUs worldwide, and this is growing 52mn or 24% y/y. 60mn are in the U.S., with the rest being international. 211mn are mobile MAUs.

User Engagement
Facebook user engagement – as measured by average News Feed views per day is 32, and time spent per day is 33.6 mins.
Twitter user engagement – as measured by average timeline views per day is 7, and time spent per day is 6.1 mins.

Optionality
Facebook’s WhatsApp (>600mn MAUs), Instagram (>250mn MAUs), FAN, Atlas, etc. Has $7bn in cash. New monetization (e.g., payments, ecommerce, video, etc.).
For Twitter, New monetization (e.g., self-service, payments, e-commerce, video, etc.). Has $1.9bn in net cash. MoPub/third-party ad platform.

Overall, FB’s sr. leadership team has more consistency and a longer track record of execution and has 4.9x greater reach (number of MAUs) than TWTR, and it is still adding more new users than TWTR.

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