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Archive for the ‘Mobile’ Category

eCommerce Wars – Mobile App Vs Mobile Web App

December 3rd, 2015 Comments off

Mobile App Vs Mobile Website Flipkart discontinued its mobile website and went app-only on mobile to improve user experience and reduce customer acquisition cost. However, it may have lost users that are averse to download apps, so it has now launched a mobile website that provides an app-like experience within web browser.

What is Mobile web app vs. mobile app:

  • Mobile web app has app- like features such as push notifications, home screen icon for quick launch, a UI similar to
    app, etc.
  • Mobile web app will be very useful for users who do not want to install a native app due to memory constraints on their Read more…
Categories: Android, Mobile Tags:

Mobile Video Content Game Changer

November 1st, 2015 Comments off

LTE Network Expansion in IndiaThe size of device screens and deeper 4G penetration contributes to the growth of mobile streaming. The Ericsson Mobile Report, June 2015, estimates 45% of all mobile data traffic in 2014 was video. This leads to growing minutes of screen time usage, which should deliver higher volumes of data usage and increased mobile ad-revenues.

Recently, music streaming service provider Spotify launched a video clip streaming service. Based on research from GlobalWebIndex, almost 90% of Spotify users watch a video clip online, higher than Read more…

Categories: Mobile Tags:

Implications of JustDial New Search Plus App

September 16th, 2015 Comments off

JustDial Search PlusIndia’s Local search Engine JustDial has announced today that it has launched its revamped Search Plus (SP) Android App on the Google Play Store for users. It has also submitted its new iOS App to Apple App Store and expects it to go live shortly. According to Just Dial, its new multi-purpose Search Plus app is aimed at enhancing experience for its users by providing a one-stop online solution for a variety of user requirements pertaining to information retrieval, search, and online transactions.

We expect JD to launch promotional Read more…

Categories: Mobile Tags:

Reliance Jio Moving in Tandem with Global 4G-LTE ecosystem

August 3rd, 2015 Comments off

Reliance JioIndia has the world’s largest base of young and middle class population with affordability to use the next generation communication services. India has nearly the second largest internet user base (~213m) in the world despite one of the lowest internet penetration rates (~15% vs world average of ~35%). Reliance Jio Infocomm management believes that with the increasing propensity to spend, India requires and commercially justifies the investment to build a world class digital infrastructure.

The blistering pace of growth in mobile data traffic globally (70-90% yoy; 10x by 2019) necessitates the need to expand and upgrade the network Read more…

Categories: Mobile Tags:

Can You Make in India a Dating App that beats “Tinder” ?

July 17th, 2015 Comments off

TinderTinder is arguably the most popular mobile dating product available today, with over 50mn users worldwide and over 1.2bn swipes per day.

Tinder is only available on mobile devices and is only available to users with a Facebook account. The company says
integrating with Facebook prevents potential identity fraud. The mobile app provides convenience to a complex process and allows people to browse and find dates in real time. Few other dating sites have a mobile app

Tinder eliminates dating friction and joining is easy. A user must only select a photo from their Facebook account as a profile photo on Tinder. Other conventional dating sites require users to complete long questionnaires as part of the sign-up process. Once set up, users can filter and browse pictures of people in the area and express an interest in a person by swiping across the screen to the right (Like) or left (Nope).

Arguably the biggest differentiator of Tinder and the Read more…

Categories: Mobile Tags:

The Rise of IoT After Mobile Computing

June 10th, 2015 Comments off

Big IoT WaveInternet of things (IoT) is basically a marketing phrase for an industry that already exists. As the electronics industry and smartphones start to mature, IoT has been widely considered as the only viable growth option for these companies. Most, if not all electronics companies, are entering into IoT by offering flagship products, including proprietary OSs and ecosystems, like Google, Apple, Intel. IoT brings consumers and businesses a lot of benefits and is disrupting some existing business models. Businesses are likely to be the biggest adopters of IoT.

Most big and small advanced electronics companies are entering into the IoT business by offering Read more…

Categories: Mobile, Technology Tags: