Archive for the ‘Social’ Category

Advertising Shift to Personalized / Targeted

December 9th, 2016 Comments off

mobile-personalized-ads Currently news applications take both active and passive approaches to providing customized user experience to subscribers or normal users. In 2017, we see major players continuing to enhance their technologies, leveraging off their strengths in Big Data, AI, VR technology and personalization algorithm to improve user experience and perform more relevant ad targeting. For example, by making use of big data technology, users will passively receive push recommendations on relevant news articles based on previous browsing record and user interests and preference.

AI technology not only allows the app to learn and understand the users for more accurate push of news and advertisement, but also enables other special features such as voice technology. For example, Read more…

Facebook has 700Mn Active Messenger Users

August 17th, 2015 Comments off

Facebook Messenger MonetizationFacebook reported another upside quarter with above Street revenue and EPS driven by strong advertising segment growth (ad revenue growth was stable at up 55%. User monetization increased with ARPU up 23% y/y to $2.76 reflecting higher usage and better average ad pricing.

Messenger users grew significantly in 2Q at 700mn vs. 600mn in 1Q and 500mn in 4Q, increasing its monetization potential. Management highlighted that Facebook, Messenger, and Instagram users spend 46 minutes per day on average (ex-WhatsApp) on FB sites and that engagement grew across all platforms.

Ad formats and products that drove ad revenue Read more…

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TripHobo – Your Vacation Itinerary Planner

July 14th, 2015 Comments off

tripHobo - Intinerary PlannerThe travel industry has seen disruption over the last 20 years with the advent of the Internet came the Online Ticket & Hotels Booking. However, with rapid penetration of SmartPhones and 3G/4G Mobile Broadband, Apps are leading the Innovation platform providing services and data what the potential consumer needs. If you thought StayZilla and Zo Rooms are the apps which help you find accommodation, think about TripHobo the complete Vacation Itinerary Planner.

TripHobo believes that customization of travel is the fastest growing trend and city tourism is the largest segment – accounts for 47% of the travel spend globally. TripHobo helps users plan their itinerary based on the trip planned by other users. It includes curated content (for example, best time to visit a place). This is live with 300 activities and the company should Read more…

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Facebook Video’s Growth Gives Google Managers Sleepless Nights

May 19th, 2015 Comments off

Facebook Videos Compete YouTube We look at comScore video data for Google’s YouTube and Facebook, and also review who is winning the neck-and-neck race for the title of top online video ad platform. Video monetization remains a key theme for the Facebook and Google. Given the growing importance of video content to each company’s monetization model, we thought we would review Facebook and YouTube’s video metrics.

According to video ad solutions firm Mixpo, Facebook will overtake YouTube as the go-to video platform for advertisers in 2015. Given Facebook’s summer push Read more…

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Why Facebook Focused on Messenger, An Insight ?

March 28th, 2015 Comments off

Facebook MessengerAt the F8 conference, Facebook announced several new products: 1) Messenger platform for developers to create apps that integrate with Messenger; 2) Enhanced Audience Network capabilities that will soon be available on the ad exchange powered by LiveRail; 3) A new SDK (software development kit) for the Internet of Things; 4) support for spherical videos in News Feed and Oculus; and 5) an embedded video player that allows users to share videos to other sites.

Facebook Messenger Platform for Commercial Use
Instant messaging (Facebook owns WhatsApp with 700mn MAUs) can be monetized in Western markets, and it appears that Messenger with 600mm users could lead the way. FB launched the Messenger platform for developers to enable apps development in Messenger. Developers can build apps that improve Messenger content (ie stickers, emojis, sound clips, and photo collage maker, etc). Importantly, FB also launched Messaging for Business that enables eCommerce companies to send messages like order confirmations, delivery time updates and receipts. If the platform takes off Read more…

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Social Platforms – How Twitter Compares with Facebook ?

December 22nd, 2014 Comments off

Twitter Facebook User ComparisonPeople around the world have migrated to mobile apps as a primary way in which they consume media, communicate with friends and family, play games, and shop – among other things. There are approximately 1.8bn users worldwide of mobile apps, and the market is still growing at a meaningful rate. Social media and messaging apps represent two of the most actively used categories of apps. Twitter is today one of the largest social platform with global users & so also is Facebook.

Facebook vs. Twitter on Various Parameters
In addition to still having its founder as CEO and chief visionary, other members of sr. mgmt like Sheryl Sandberg (COO for 6 years) have been in leadership roles for Read more…

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