Posts Tagged ‘Baidu-Mobile-Maps’

Baidu monetized Maps Platform with Local Ads before Google Maps

May 27th, 2016 Comments off

Baidu is the biggest search engine in China. Searching on or Baidu Mobile App is very easy and contains a great amount of content. According to Baidu, over 10% of mobile Baidu search is for local services, and Mobile Baidu has MAU of 630 mn.

Baidu’s founding team believed then that developing bleeding edge Internet applications is the only way to survive and grow. Thus they developed their own mapping platform – Baidu Maps. As Baidu Map is equipped with search nearby functions, more and more users are using it as a local service discovery channel (Local Express) as they can find out the location and distance of service providers and navigate easily. This type of discovery also has a high conversion ratio Read more…

Baidu Gets Ahead of Google Maps Introduces Taxi Booking Overlay

July 23rd, 2013 Comments off

Baidu Maps Better than Google in InnovationIn China, mobile map users increased 12% QoQ to 354m in 2Q13. With regard to product penetration, Baidu assumed the lead with a 35.5% share, followed by AutoNavi (26.7%), and Google Maps (24.9%). The rest of the pack each had less than 10%. Most users accessed mapping applications to look for places (51.3%), while basic positioning (45.1%), public transportation-based route planning (42.9%) and automobile navigation (40%) followed.

Among the more notable incremental functionality we have seen added to China’s leading mapping apps Read more…

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