Archive

Posts Tagged ‘mobile-social’

How Big Brands Dominate Mobile Search Ranks / Advertising?

March 4th, 2014 Comments off

Amazon Biggest Online Shopping BrandYou already know that mobile has been and will likely continue to be the key driver of growth, innovation and disruption in the Internet sector. But, for mobile to develop into a sustainable and viable consumer platform, we believe a vibrant advertising environment must also develop. As the largest category of desktop ad spend with >40% share, it makes sense that search should be a meaningful part of the mobile ad equation. For Google, Read more…

Facebook Ads on the Social Graph – State of Social Advertising

May 10th, 2013 Comments off

facebook social graph adsIn our view, a majority of current social ads are just ads on social platforms rather than social-enabled ads. These advertisements seem to boast no prominent differences with display ads on other online platforms (e.g. portals), which are primarily delivered on the back of user reach and visits. Currently, social-oriented platforms still do not seem to have efficiently leveraged the social/interest graphs of their users, although some pioneers (e.g. Facebook and Twitter) have been actively testing new ad formats to target better.

The State of Facebook Ads on Graph Search
Facebook launched a user-focused search service, Graph Search, in January this year, allowing users to search for the friends, locations, pictures and interests of a specific Facebook user. Three months after its launch, the company reportedly has begun to test Graph Search-based advertising. Unlike traditional search ads Read more…