Posts Tagged ‘social-advertising’

Advertising Shift to Personalized / Targeted

December 9th, 2016 Comments off

mobile-personalized-ads Currently news applications take both active and passive approaches to providing customized user experience to subscribers or normal users. In 2017, we see major players continuing to enhance their technologies, leveraging off their strengths in Big Data, AI, VR technology and personalization algorithm to improve user experience and perform more relevant ad targeting. For example, by making use of big data technology, users will passively receive push recommendations on relevant news articles based on previous browsing record and user interests and preference.

AI technology not only allows the app to learn and understand the users for more accurate push of news and advertisement, but also enables other special features such as voice technology. For example, Read more…

Facebook Ads on the Social Graph – State of Social Advertising

May 10th, 2013 Comments off

facebook social graph adsIn our view, a majority of current social ads are just ads on social platforms rather than social-enabled ads. These advertisements seem to boast no prominent differences with display ads on other online platforms (e.g. portals), which are primarily delivered on the back of user reach and visits. Currently, social-oriented platforms still do not seem to have efficiently leveraged the social/interest graphs of their users, although some pioneers (e.g. Facebook and Twitter) have been actively testing new ad formats to target better.

The State of Facebook Ads on Graph Search
Facebook launched a user-focused search service, Graph Search, in January this year, allowing users to search for the friends, locations, pictures and interests of a specific Facebook user. Three months after its launch, the company reportedly has begun to test Graph Search-based advertising. Unlike traditional search ads Read more…