Jio Evolution – Preview + Welcome + Happy New Year Offer

April 5th, 2017 Comments off

Reliance Jio Infocomm, the ultimate Challenger to the incumbents in the Indian Telecom Industry have had a series of offers which are best analysed as follows.

The saga started with Jio’s preview offer which was about “we are completely unsure of our product and need to seed LYF VoLTE handsets so that third-party VoLTE handset launches accelerate; hence, won’t charge. From there it rolled out Jio’s welcome offer which was about “we are still unsure of our product quality at a larger scale and there is very little customer-level feedback to expect mass sign-ups” hence, won’t charge.

From there, the management rolled out Jio’s happy new year offer which was perhaps about “we are confident of our data Read the Full Article

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Airtel gets 44 MHz 4G LTE Spectrum + 44 Mn Subscribers in Telenor Takeover

March 24th, 2017 Comments off

Airtel will acquire Telenor India’s operations in all seven circles, wherein Telenor will transfer all of its assets and customers to Airtel. Interestingly, Airtel is not making any cash payment nor is it taking on Telenor’s Rs 18-19 bn debt (which Telenor will be repaying). Airtel will take over Telenor India’s spectrum liability to DoT (c. Rs. 16bn), and other operational contracts, including tower leases.

Airtel will get access to 43.4MHz of spectrum in the 1800MHz band (4G LTE capable). We note that at the end of 2016, Telenor India had a total of 44mn subscribers. Telenor India’s services will continue as normal until completion of the transaction, post which its customers will be transferred to Bharti’s network. We note that out of the 7 circles held by Telenor, in 4 of the Read the Full Article

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Rivigo using Technology to Disrupt Indian Logistics Industry

February 23rd, 2017 Comments off

Rivigo is one of the fastest growing technology enabled surface transport companies in India. Rivigo developed a unique model (relay model) wherein they have been able to double average utilisation level of trucks from about 6,000 km per month (conventional model) to about 12,000km per month. Rivigo’s focus is to reduce turnaround time rather than existing models in the industry which focus on saving costs.

The Rivigo Technology
At the heart of RIVIGO’s model is the dependence on technology to solve common issues facing the trucking industry – pilferage, leakages, etc. They have developed over Read the Full Article

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eCommerce Startup Valuations under Scrutiny

January 16th, 2017 Comments off

india ecommerce valuationsIn recent months, the supply of capital has tightened, making some of the Indian Internet companies in the hyper competitive segments settle for lower valuations.

Companies, such as, Jabong and Commonfloor, were sold at a valuation lower than their last funding rounds. Myntra acquired Jabong at nearly one seventh of its last announced valuation a couple of years back. Fabfurnish was sold at a distressed valuation of US$3 mn to Future Group—the company had raised US$30 mn in three rounds until 2014. is valued at about US$70-75 mn in the recently announced merger with PropTiger (it was valued at over US$200 mn in the earlier rounds in 2014).

While companies Read the Full Article

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Eros Strong FootHold in Mobile Monetization

December 13th, 2016 Comments off

eros-mobile-moviesEros International, the movie producer embraced swiftly partnerships with Telcos for content distribution as well as threw open its own Mobile App and gained commendable traction in monetization.

Recently EROS announced a multi-year deal with Vodafone which will put Eros Now on Vodafone Play. In this newly signed deal, Vodafone Play subscribers will receive access to the Eros Now content in addition to Vodafone’s existing content offering. The available EROS content will be equivalent to the Basic package which includes a more limited offering of TV shows and movies and costs Read the Full Article

Categories: Mobile Tags:

Advertising Shift to Personalized / Targeted

December 9th, 2016 Comments off

mobile-personalized-ads Currently news applications take both active and passive approaches to providing customized user experience to subscribers or normal users. In 2017, we see major players continuing to enhance their technologies, leveraging off their strengths in Big Data, AI, VR technology and personalization algorithm to improve user experience and perform more relevant ad targeting. For example, by making use of big data technology, users will passively receive push recommendations on relevant news articles based on previous browsing record and user interests and preference.

AI technology not only allows the app to learn and understand the users for more accurate push of news and advertisement, but also enables other special features such as voice technology. For example, Read the Full Article